We recently got in touch with Charu from The Good Greens and got to know so much about organic food and also their brand. Living organically involves choosing to support a movement that preserves biodiversity, safeguards the environment, and encourages healthy lifestyles free of toxic additives and pesticides. Here is what we got to know about them -
Q. The Good Greens is a great initiative. What influenced you to commence this business?
A - “When covid struck , we were looking for gaps and opportunities in the market in our city and found that preservative free artisanal products like cheese, salad mix boxes, kombucha, tofu etc. were not available anywhere in Kanpur and there was demand with people turning to healthy lifestyles. Initially, we started with Darima Farms Cheese, which is an artisanal cheese manufacturer based in Mukteshwar, Uttarakhand.
They don't use any artificial fillers or additives in their cheese, we got a really good response for it and gradually expanded to more artisanal brands like Krishi Cress, Cremeitalia, Health On Plants, Suchalis Artisan Bakehouse etc. For almost 3 years we were dependent on other convenience stores as our partners to stock our products, but we couldn't see any growth and decided to start our own gourmet store where we could focus specifically on these products.”
Q. For someone who wants to introduce exotic foods and drinks in their diet, what would you recommend from your offerings ?
A - “Start with the basics like salad mix boxes, sourdough breads, tofu and our recently launched range of staples like khapli atta and cold pressed oils.”
Q. Let's be honest! Exotic foods come in the high price range. Why do you think they are a worthy investment for everyone?
A - “They are absolutely a worthy investment for anyone, because in today's era mostly all our food and staples are filled with preservatives and additives to increase shelf life and reduce price. The money that you are not spending today by eating healthy will eventually be spent on doctors and medicines at some stage.”
Q. How does The Good Greens ensure that the best quality products reach their customers?
A - “We work with only the best artisanal brands in India which have already proven their quality and purity. They are already trusted by lakhs of people. We also maintain a regular rotation of fresh products like vegetables , breads etc. to ensure that you get the best product. We order them in limited quantities and don't store them for very long.”
Q. Do you think you have managed to bring a shift in the eating habits of at least some people in Kanpur. What is the response that you get usually from your customers?
A - “Yes, we think we have brought a shift in the eating habits for a lot of people. For instance, we can clearly see people shifting from normal bread to sourdough bread as they can see its benefits and positive results in their gut health. Our customers really support us and motivate us to bring this one of a kind artisanal collection to Kanpur & we are thankful to them.”
Visit their store now and bring a change to your lifestyle.
Address: 7/92, Khalasi Line, Tilak Nagar, Kanpur, Uttar Pradesh 208001.
